Terms and Conditions

By accessing and using the midea.lu website, you agree to comply with all the conditions set out below.

ARTICLE 1 – GENERAL PROVISIONS AND DEFINITIONS

1.1 Site Operator

The website midea.lu is operated by Midea Group (or its designated entities). The terms “we”, “our”, “us”, “the company” refer to the site operator and its subsidiaries.

1.2 Nature of the Site

midea.lu is an informational affiliate website dedicated to providing information, comparisons and recommendations for Midea products available on Amazon. The site is NOT:

  • A product reseller
  • Responsible for sales or delivery
  • The owner of product stock
  • A guarantor of product availability

1.3 Amazon Affiliation

midea.lu participates in the Amazon EU Associates Programme (Amazon Associates). This means:

  • Links on the site to Amazon generate commissions for the site
  • Prices displayed remain identical for you
  • No additional cost to the user
  • Sales are processed directly by Amazon

ARTICLE 2 – CONDITIONS OF ACCESS AND USE

2.1 Legal Capacity

By accessing the site, you declare that:

  • You have reached the legal age of majority (18 years) in your country of residence
  • You have the legal capacity to accept these conditions
  • You are using the site for personal and non-commercial purposes
  • You are not a robot, crawler, or automated script

2.2 Permitted Use

You are authorised to use the site to:

  • View information about Midea products
  • Compare the features of home appliances
  • Access links to Amazon offers
  • Receive product advice and recommendations

2.3 Prohibited Uses

You agree NOT to:

  • Use the site for illegal purposes or contrary to applicable laws
  • Reproduce, duplicate, copy or resell content without authorisation
  • Access the site via robots, scripts, scrapers or automation tools
  • Modify, adapt or translate site content without permission
  • Publish defamatory, abusive, hateful or discriminatory content
  • Attempt to circumvent the site’s security measures
  • Send spam, viruses, or malicious software
  • Harass or threaten other users
  • Use the site for hacking, phishing or fraud
  • Breach the terms of use of Amazon.co.uk/Amazon EU

ARTICLE 3 – ACCURACY AND RELIABILITY OF INFORMATION

3.1 General Disclaimer

The information provided on midea.lu is for informational purposes only. Although we endeavour to provide accurate and up-to-date data:

  • Information is not guaranteed to be error-free
  • Product specifications may change without notice
  • Images are for illustrative purposes
  • Prices displayed are those on Amazon at the time of your visit
  • Availability changes in real time

3.2 User Responsibility

You assume full responsibility for:

  • Verifying information on Amazon before purchasing
  • Consulting customer reviews and full specifications
  • Checking delivery and return conditions
  • Confirming the product’s suitability for your needs

3.3 Data Sources

Information comes from:

  • Official Midea Group data
  • Amazon product listings
  • Manufacturer specifications
  • Publicly available data

We have no control over Amazon and its data. For product queries, contact Amazon or Midea Group support directly.

ARTICLE 4 – AFFILIATE LINKS AND REFERRALS

4.1 Affiliate Transparency

midea.lu clearly discloses its Amazon affiliate status:

  • All links to Amazon are affiliate links
  • We are paid commission on purchases
  • This does not affect the prices you pay
  • This commission allows us to maintain the site

4.2 Independence

Although we promote Midea products:

  • We remain independent in our recommendations
  • Our reviews are based on available data
  • We do not officially represent Midea Group
  • Purchasing decisions are entirely yours

4.3 External Links

Links to Amazon, Midea Group, or other sites:

  • Are outside our control
  • Their terms apply as soon as you visit them
  • We are not responsible for their content

ARTICLE 5 – INTELLECTUAL PROPERTY

5.1 Content Ownership

All site content (text, images, videos, graphics, logos, layout) is the property of:

  • Midea Group for official Midea content
  • The site operator for original editorial content
  • Respective content providers for licensed content

5.2 Rights Granted

You are authorised to:

  • View content for personal use
  • Share direct links to the site
  • Print for personal use only

You are PROHIBITED from:

  • Reproducing, copying or modifying content
  • Resharing content without attribution
  • Using images or videos on other sites
  • Extracting or scraping content
  • Selling, renting or reselling content
  • Creating derivative versions

5.3 Trademarks

The Midea, Comfee, Toshiba, Eureka, Little Swan trademarks are the property of Midea Group. Use of these trademarks is authorised for informational purposes only, in accordance with Midea guidelines.

5.4 Copyright

© 2024 – 2025 Midea Group / midea.lu. All rights reserved.

ARTICLE 6 – PERSONAL DATA PROTECTION (UK GDPR)

6.1 Data Collected

midea.lu collects a minimum of personal data:

  • IP address (for statistics and security)
  • Navigation cookies (for site performance)
  • Email (ONLY if you contact us)
  • Form data (contact, optional newsletter)

We do NOT collect:

  • Banking or payment data (processed by Amazon)
  • Detailed behavioural data
  • Real-time locations
  • Biometrics

6.2 Use of Data

Your data is used to:

  • Improve site performance (analytics)
  • Contact you if you request assistance
  • Send you the newsletter (if you have opted in)
  • Detect and prevent security abuses
  • Comply with legal obligations

6.3 Cookies

The site uses:

  • Essential cookies: Site functionality (required)
  • Analytics cookies: Google Analytics (consent required)
  • Marketing cookies: Amazon affiliation (consent required)
  • Third-party cookies: Provided by partners (consent required)

Please see our Cookie Policy for more details.

6.4 Data Sharing

Your data is shared with:

  • Amazon: Via affiliate links and cookies (see Amazon terms)
  • Google Analytics: To measure site traffic
  • Technical providers: Hosting, email, support (under confidentiality agreement)

Your data is NEVER:

  • Sold to third parties
  • Used for aggressive marketing
  • Transferred outside the UK/EU without safeguards

6.5 UK GDPR Rights

You have the following rights under the UK General Data Protection Regulation:

  • Right of access: View your data
  • Right to rectification: Correct inaccurate data
  • Right to erasure: Request deletion
  • Right to data portability: Export your data
  • Right to object: Refuse certain uses
  • Right to restriction: Limit processing

To exercise your rights, contact: privacy@midea.lu

6.6 Retention Period

Data is retained for:

  • Cookies: Up to 24 months (depending on type)
  • Contact emails: 12 months after end of relationship
  • Analytics: 26 months (Google Analytics default)
  • Security data: As long as necessary

6.7 Security

We apply security measures including:

  • HTTPS encryption of the site
  • Firewall and attack protection
  • Restricted access to sensitive data
  • Regular data backups
  • Staff training

However, no internet transmission is 100% secure. You use the site at your own risk.

ARTICLE 7 – LIMITATION OF LIABILITY

7.1 Excluded Liabilities

midea.lu disclaims all liability for:

  • Amazon transactions: Sale, delivery, invoice, after-sales (Amazon solely responsible)
  • Product availability: Real-time stock variations
  • Price variations: Changes without notice
  • Product quality: Warranties, defects, returns (Amazon/Midea responsible)
  • After-sales service: Repairs, warranties (manufacturer responsible)
  • Delivery: Delays, damage, losses (Amazon/carrier responsible)
  • Site interruptions: Crashes, maintenance, data loss
  • Errors in information: Despite our best efforts
  • Third-party content: Comments, external reviews
  • Indirect losses: Loss of profit, data, inconvenience

7.2 Limited Liability

In the event of liability directly attributable to midea.lu:

  • Liability is limited to the amount of fees paid (£0 if the site is free)
  • No indirect, consequential or speculative damages
  • No compensation for loss of data or profit

7.3 Excluded Warranties

The site is provided “AS IS” without warranty:

  • No warranty of “merchantability”
  • No warranty of “fitness for a particular purpose”
  • No warranty of continuity of service
  • No warranty that information is error-free

ARTICLE 8 – USER CONDUCT AND SANCTIONS

8.1 User Obligations

You agree to:

  • Comply with applicable laws
  • Respect copyright and intellectual property
  • Not violate the privacy of others
  • Not deceive or mislead
  • Not harm the operation of the site
  • Comply with Amazon’s terms

8.2 Sanctions

In the event of a breach, we reserve the right to:

  • Warn the user by email
  • Temporarily suspend access
  • Block the IP address
  • Delete the user account (if applicable)
  • Remove content violating the terms
  • Report to authorities (if criminal activity)
  • Take legal action (if significant damages)

8.3 Right to Refuse

We reserve the right to refuse access to the site to any user without justification.

ARTICLE 9 – CHANGES TO CONDITIONS

9.1 Right to Modify

We reserve the right to modify these conditions:

  • At any time and without notice for security breaches
  • With prior notification for significant changes
  • Without notification for minor corrections

9.2 Notification

Significant changes will be:

  • Displayed on the homepage
  • Sent by email (if contact registered)
  • Effective 30 days after notification

9.3 Continued Use

Your continued access to the site after modification means acceptance of the new conditions.

ARTICLE 10 – DURATION AND TERMINATION

10.1 Duration

These conditions apply for as long as you use the midea.lu site.

10.2 Termination

You may stop using the site at any time. We may close the site or terminate the conditions:

  • In the event of a major breach of these conditions
  • For commercial or legal reasons
  • With reasonable notice (except in security emergencies)

10.3 Effect of Termination

After termination:

  • You lose the right to access the site
  • Confidentiality provisions continue to apply
  • No refund is due

ARTICLE 11 – FORCE MAJEURE

midea.lu is not liable for failures caused by:

  • Natural disasters (earthquakes, floods)
  • Wars, armed conflicts, terrorism
  • Pandemics, epidemics, health crises
  • Electricity or internet outages
  • Government or regulatory acts
  • Strikes, industrial action
  • Any cause beyond our control

In the event of force majeure, we will endeavour to resume service as soon as possible.

ARTICLE 12 – SEVERABILITY OF CLAUSES

If any clause of these conditions is found to be invalid or unenforceable:

  • The clause will be removed or minimally modified
  • The other clauses remain in force
  • The general intent of the agreement is preserved

ARTICLE 13 – ENTIRE AGREEMENT

These conditions constitute the entire agreement between you and midea.lu regarding:

  • Use of the site
  • Services provided
  • Amazon affiliation
  • Responsibilities and limitations

No other communication, verbal or written agreement is valid except for signed written modifications.

ARTICLE 14 – GOVERNING LAW AND JURISDICTION

14.1 Governing Law

These conditions are governed by Luxembourg law (.lu domain), with subsidiary application of European Union law (UK GDPR, e-commerce directive). For UK consumers, your statutory rights under UK consumer law remain unaffected.

14.2 Competent Jurisdiction

Any dispute will be submitted to the courts of Luxembourg. However:

  • UK GDPR rules apply as a priority for UK users
  • UK consumer rights remain applicable for UK residents
  • Amicable resolution is recommended before legal action

14.3 Mediation

In the event of a dispute, we encourage you to:

  • Contact us first by email: contact@midea.lu
  • Request mediation before court proceedings
  • Consult Amazon’s terms for purchases (Amazon jurisdiction applies)

ARTICLE 15 – CONTACT AND SUPPORT

15.1 Main Contact Details

For any questions about these conditions:

  • Email: contact@midea.lu
  • Contact: See the Contact page on the site
  • Address: [To be completed with exact address if applicable]

15.2 Data Protection Officer (DPO)

For UK GDPR queries, contact our Data Protection Officer:

  • DPO Email: privacy@midea.lu
  • Response time: 30 days (legal UK GDPR requirement)

15.3 Customer Support

For questions about Midea products:

  • Midea Support: [To be completed with Midea Group support details]
  • Amazon Support: Directly via Amazon for purchases

Last updated: December 2025