About Midea – Innovative Home Appliances for Your Home
Since its founding in 1968, Midea has established itself as an undisputed leader in global home appliances. Today, our group creates solutions that improve daily life for over 640 million consumers in 200 countries. Our mission remains unchanged: to transform your home with innovative, elegant and responsible products.
Our History – Over 55 Years of Excellence
Founded in 1968, the Midea Group began with a simple vision: to make technology accessible to everyone. Since then, we have built an internationally recognised industrial empire. In 2024, Midea ranked 277th in the Fortune Global 500, confirming our position among the world leaders in home appliances and air conditioning.
Our exceptional growth is built on three pillars: technological innovation, manufacturing quality and our commitment to customer satisfaction. Today, our products simplify the lives of billions of people around the world.
Our Areas of Excellence
A Complete Range of Home Appliances
Midea offers one of the most comprehensive ranges of home appliances in the world. From portable air conditioners to washing machines, refrigerators and floor care, we cover all your home’s needs:
- Air Conditioning: Residential and commercial solutions for optimal comfort
- Refrigeration: High-performance refrigerators and freezers
- Laundry: Intuitive and energy-efficient washing machines and tumble dryers
- Small Appliances: Ovens, microwaves, coffee makers and much more
- Water Treatment: Advanced purification systems
- Floor Care: Innovative vacuum cleaners and floor cleaners
Our Core Values
🔬 Continuous Innovation
With 38 research and development centres worldwide, Midea invests heavily in innovation. We have filed over 100,000 patents and currently hold 8th place globally for patent ownership. Our annual R&D investment (5.89 billion USD between 2022-2024) enables us to integrate the most advanced technologies: Internet of Things, artificial intelligence and big data.
🎨 Contemporary Design
Every year, our appliances win over 40 design awards at major global events (Red Dot, iF Design Award, Good Design Award). Our designers create products that combine beauty and functionality, for results that are both aesthetically pleasing and high-performing.
✅ Quality and Reliability
Our appliances undergo rigorous quality controls and comply with the strictest international standards. Every product is tested to ensure durability and long-term efficiency, guaranteeing your lasting satisfaction.
Our Environmental Commitment
💚 Live Green, Live Smart
Midea is committed to a sustainable lifestyle with the “Live Green, Live Smart” concept. All our appliances are designed to:
- Minimise energy and water consumption
- Use environmentally friendly materials
- Reduce your daily carbon footprint
- Support the smart home ecosystem
With 110 million Smart Home users, Midea is creating a future where technology and sustainability coexist harmoniously.
A Portfolio of Prestigious Brands
As a group, Midea commands the global home appliance market through several complementary brands:
- Midea: Global leader in home appliances and air conditioning
- Comfee: Designer home appliances for modern consumers
- Toshiba: Japanese innovation since our acquisition in 2016
- Eureka: Excellence in cleaning solutions and vacuum cleaners
- Little Swan: Leading brand in washing machines and tumble dryers
Global Capabilities
Midea has impressive infrastructure to serve customers globally:
- 200+ countries and regions: Unmatched worldwide presence
- 640 million consumers: Established trust
- 38 R&D centres and 2 global innovation centres
- Over 150,000 employees working towards excellence
- 300 million units sold annually
- 1,900+ technology standards developed in-house
Why Choose Midea?
Proven Expertise
Over 55 years of experience in manufacturing home appliances. Our quality standards are recognised worldwide.
Accessible Innovation
We make advanced technology affordable for everyone, without compromising on quality.
Genuine Sustainability
No greenwashing: our products are genuinely designed to save energy and last.
Responsive Customer Service
UK-based support, comprehensive warranties, detailed user guides.
Unbeatable Value for Money
Premium performance at competitive prices, with no hidden costs.
By choosing Midea, you’re opting for a brand that understands your needs and responds with innovative, reliable and responsible solutions. Join our millions of satisfied users across Europe and around the world.
Discover our complete range of home appliances today and transform your home into a smarter, more sustainable space.