📋 Cookie Policy – Midea.lu
Introduction
This cookie policy explains how midea.lu uses cookies and similar technologies when you visit our site. We are committed to complying with current regulations, including the UK GDPR (UK General Data Protection Regulation) and the Privacy and Electronic Communications Regulations (PECR).
🔍 What is a cookie?
A cookie is a small text file stored on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the site to:
Remember your preferences
Analyse your browsing behaviour
Improve your user experience
Secure transactions
Cookies can never:
Identify you personally without your consent
Access other files on your device
Install malicious software
📊 Types of cookies used by midea.lu
1️⃣ Essential Cookies (Functional)
Required for the site to function
NameFunctionDurationPurposewoocommerce_cart_hashWooCommerce basket48 hoursRemember products in basketwoocommerce_sessionUser session48 hoursManage your customer sessionwordpress_logged_inWordPress login14 daysMaintain your logged-in session
Consent required? ❌ No — These cookies are essential and do not require prior consent (PECR exemption).
2️⃣ Analytics Cookies (Google Analytics 4)
To analyse site performance
NameProviderFunctionDurationPurpose_gaGoogleUnique visitor identifier2 yearsTrack visitors_ga_*GoogleGoogle Analytics identifier2 yearsSession tracking_gidGoogleSession ID24 hoursIdentify current sessions
Consent required? ✅ YES — You must give your consent before Google Analytics 4 is activated.
Data collected:
Pages visited
Time spent on site
Device type and browser
General location (country/region)
Traffic source
Data transmitted to: Google Ireland Limited (Google Analytics), with processing in accordance with international data transfer agreements.
Right to object: You can install the Google Analytics opt-out browser add-on to refuse this tracking.
3️⃣ Consent Management Cookies
To remember your consent choices
NameFunctionDurationPurposecookie_consentConsent preference12 monthsRemember your consent
Consent required? ❌ No — Necessary for proper functionality.
❌ Cookies we do NOT use
For greater transparency, here is what midea.lu does NOT do:
❌ No Amazon affiliate cookies — Although we are Amazon affiliates, we do not use their tracking cookies
❌ No advertising retargeting — No Facebook, LinkedIn or Google Ads pixels
❌ No marketing/email cookies — No newsletter or automated emailing
❌ No external third-party cookies — Except Google Analytics mentioned above
❌ No Flatsome cookies — Our WordPress theme does not leave specific cookies
🌍 Where is your data stored?
Your data and cookies are processed and stored on servers located in Germany, in accordance with European Union data protection standards.
Data access:
Only midea.lu administrators and authorised Midea DSI teams have access
No sharing with commercial third parties
📅 Data retention period
Data typeDuration of retentionWooCommerce session cookies48 hoursGoogle Analytics26 months (Google default)Inactive personal data12 months after last activityServer logs90 days
After expiry, data is automatically deleted or anonymised.
🎯 Your consent
How does consent work on midea.lu?
On your first visit, a consent banner is displayed
You can:
✅ Accept all cookies → Google Analytics activated
❌ Reject all cookies → Only essential cookies remain active
⚙️ Customise → Choose cookie by cookie
Your choice is remembered for 12 months
Modify your preferences
You can modify your consent preferences at any time:
Go to the site footer
Click on “Cookie settings” or “Consent preferences”
Update your choices
🛠️ How to manage cookies in your browser?
Chrome
Settings → Privacy and security
Cookies and other site data
Manage all cookies and site data
Firefox
Preferences → Privacy and Security
Cookies and site data
Manage data
Safari
Preferences → Privacy
Manage website data
Edge
Settings → Privacy and services
Clear browsing data
Manage data
Note: Deleting essential cookies may affect site functionality (basket, session).
📞 Your UK GDPR Rights
In accordance with the UK GDPR, you have the following rights:
RightDescriptionRight of accessRequest what data we hold about youRight to rectificationCorrect inaccurate dataRight to erasureRequest deletion of your dataRight to data portabilityRetrieve your data in a readable formatRight to objectObject to the processing of your dataRight to withdraw consentWithdraw your consent at any time
To exercise these rights, contact: contact@midea.lu
🔐 Cookie security
Security measures
🔒 SSL/TLS: All cookies are transmitted over a secure connection (https://)
🛡️ HttpOnly flag: Essential cookies are marked HttpOnly (not accessible by JavaScript)
⏱️ Automatic expiry: Cookies automatically expire after their lifespan
🌍 Secure servers: Storage in Germany with access limited to administrators
🔄 Updates to this policy
We may update this cookie policy according to:
UK GDPR/PECR regulatory changes
Technological developments at midea.lu
Changes to our services
Last updated: December 2025
📝 Third-party cookies (complete list)
Google Analytics 4
Provider: Google Ireland Limited
Cookies: ga, _ga*, _gid
Duration: Up to 26 months
Full policy: Google Analytics Privacy
❓ Frequently Asked Questions
Can I refuse cookies?
✅ Yes. Only essential cookies will remain active. You can refuse Google Analytics without any problem.
Do cookies track me personally?
❌ No. Cookies are anonymous. Google Analytics does not collect your name, email or personal address.
What happens if I delete cookies?
You may need to restart your session. Your WooCommerce basket will be cleared after 48 hours.
Can I contact Midea about my data?
✅ Yes. Contact: contact@midea.lu
📞 Contact & Support
For any questions about this policy:
📧 Email: contact@midea.lu
🌐 Website: https://midea.lu
Data controller: Midea Corporation
⚖️ Legal compliance
This policy complies with:
✅ UK GDPR (UK General Data Protection Regulation)
✅ Data Protection Act 2018
✅ Privacy and Electronic Communications Regulations (PECR)
✅ ICO (Information Commissioner’s Office) guidance on cookies
By continuing to browse midea.lu, you accept this Cookie Policy. Your consent is voluntary and can be withdrawn at any time.